Urban Tree is a leading real estate developer based in Chennai, renowned for creating highquality residential projects that combine luxury with affordability. Under the leadership of CEO and Founder Mr. Abhishek Mehta, the company has quickly established itself as a trusted name in the city’s real estate market, focusing on customer satisfaction and timely delivery.
When Urban Tree Real Estate Developer in chennai reviewed its sales operations, it discovered that the existing system was fragmented and inefficient. Leads poured in from multiple sources—company campaigns, channel partners, hoardings, and Facebook ads—but instead of driving growth, this inflow created confusion. Lead management was fragmented, with no unified system to handle company and partner leads together.
The absence of automation for lead credit periods led to disputes and idle leads that went unworked. Marketing campaigns ran in silos, with poor tracking for hoardings and Facebook ads, making it difficult to measure performance. On the operations side, telecallers were burdened with manual WhatsApp follow-ups and time-consuming CRM updates, while remote work added dependencies on laptops, Wi-Fi, and IT support. To make matters worse, management lacked reliable reports on telecaller efficiency, campaign ROI, and overall sales funnel visibility, leaving decision-making slow and uncertain.
Urban Tree partnered with RSoft AI to eliminate sales inefficiencies and bring automation into its operations. The platform unified company and channel partner leads, automated follow-ups, and enabled transparent tracking of campaigns across both offline and digital channels. With WhatsApp automation, SIM-based calling, and real-time reporting, RSoft AI helped Urban Tree boost conversions, improve customer engagement, and maximize marketing ROI—driving faster growth in Chennai’s competitive real estate market.
With the support of RSoft AI, Urban Tree Real Estate Developer implemented a series of technology-driven solutions to streamline sales operations and boost productivity. A Unified Lead Management system was introduced to centralize company and channel partner leads with transparent ownership, while automated lead credit periods ensured expired leads were systematically released for re-engagement, reducing disputes and improving conversions.
Through channel integration, both offline and online campaigns were tracked within the RSoft AI platform using unique IDs and tags, while Facebook Ads enhancement captured campaign IDs, names, and assets for real-time optimization. To strengthen communication, the WhatsApp Business API powered by RSoft AI automated brochures, reminders, and follow-ups, ensuring timely customer engagement. On the operations side, a quick-action telecaller screen reduced CRM update time by 40%, and the R-Dialer (SIMbased calling) enabled mobile app calling with bucket-based follow-ups, significantly cutting infrastructure costs. Finally, a custom reporting suite provided full-funnel visibility into conversions, campaign ROI, and team productivity, giving management actionable insights for data-driven decision-making.
With RSoft AI, Urban Tree Real Estate Developer achieved a complete transformation in its sales operations. Duplicate leads were reduced by 20%, while conversions from reengaged enquiries rose by 15%, unlocking hidden revenue opportunities. Campaign tracking accuracy reached 100%, giving the marketing team 25% more visibility into performance and ROI. Customer engagement improved significantly as RSoft AI-powered WhatsApp automation boosted interactions by 20%, ensuring timely follow-ups and stronger relationships.
Telecaller productivity also soared—daily calls increased by 150% and pickup ratios improved by 30%, driving faster responses and higher efficiency. At the same time, infrastructure costs were cut by 35% with RSoft AI’s SIM-based calling solution, making operations leaner and more cost-effective. Overall, the collaboration empowered Urban Tree to drive smarter decisions, accelerate growth, and strengthen its position in a competitive market.
By adopting RSoft AI, Urban Tree transformed its fragmented, manual sales process into a data-driven and automated system, achieving over 150+ bookings per month. Automated lead management and follow-ups improved sales conversions, while faster, personalized responses boosted customer satisfaction and loyalty. The shift enhanced marketing ROI, streamlined team efficiency, and delivered substantial revenue growth—most notably with a single Facebook campaign generating 150+ bookings in a month. This positioned Urban Tree as a scalable, customer-centric leader in Chennai’s competitive real estate market.
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